Session Handouts:
Copywriting & Design... the Basics Presentation Handout

Presenter:
Jennifer Bierer, BA, Manager, Communications, PF!

Providing information is a key prevention strategy. Successful marketing contributes to and supports effective prevention. Creating flyers and other promotional materials to announce events, trainings, and other health related activities are often part of the job for prevention professionals. Good copywriting and good design should work in harmony to inspire and inform a reader as to what is important and what action should be taken. This session provides ideas on how to write compelling copy and incorporate basic design skills to encourage engagement and action from your target audience.

Objectives:
1. Learn basic copywriting techniques to write stronger more effective marketing content
2. Recognize & utilize basic design concepts
3. Use compelling copy & apply basic design concepts to meet communication/marketing goals